Qilinâ€The Chinese Unicorn

The qilin or Chinese unicorn is a mythical beast that symbolizes good luck and prosperity. According to tradition in China, Korea, and Japan, a qilin would appear to signal the birth or death of a particularly benevolent ruler or sage scholar. Because of its association with good luck, and its peaceful, vegetarian nature, the qilin is sometimes called the Chinese unicorn in the western world, but it does not particularly resemble a horned horse. In fact, the qilin has been depicted in a number of different ways over the centuries. Some descriptions state that it has a single horn in the middle of its forehead—hence the unicorn comparison. However, it may also have the head of a dragon, the body of a tiger or a deer, and an oxs tail. The qilin is sometimes covered with scales like a fish; at other times, it has flames all over its body. In some tales, it can also spout flames from its mouth to incinerate evil people. The qilin is generally a peaceful creature, however. In fact, when it walks it steps so lightly that it doesnt even bend down the grass. It can also walk across the waters surface. History of the Qilin   The qilin first appeared in the historical record with the Zuo Zhuan, or Chronicle of Zuo, which describes events in China from 722 to 468 BCE. According to these records, the first Chinese writing system was transcribed around 3000 BCE from the markings on a qilins back. A qilin is supposed to have heralded the birth of Confucius, c. 552 BCE. The founder of Koreas Goguryeo Kingdom, King Dongmyeong (r. 37-19 BCE), rode a qilin like a horse, according to legend. Much later, during the Ming Dynasty (1368-1644), we have solid historical evidence of at least two qilin showing up in China in 1413. Actually, they were giraffes from the coast of Somalia; the great admiral Zheng He brought them back to Beijing after his fourth voyage (1413-14). The giraffes were immediately proclaimed to be qilin. The Yongle Emperor was naturally extremely pleased to have the symbol of wise leadership show up during his reign, courtesy of the Treasure Fleet. Although traditional depictions of the qilin had a much shorter neck than any giraffes, the association between the two animals remains strong to this day. In both Korea and Japan, the term for giraffe is kirin, or qilin. Across East Asia, the qilin is one of the four noble animals, along with the dragon, the phoenix, and the tortoise. Individual qilin are said to live for 2000 years and can bring babies to deserving parents much in the manner of storks in Europe. Pronunciation: chee-lihn

The Corporate American Model Of Capitalism - 1316 Words

Capitalism is good. In reading the articles, it seems scholars are either pro or anti-capitalism. The corporate American model of capitalism is built upon free enterprise and encourages competition. It’s also called the Liberal/Social Democratic model. Our economy, supposedly, encourages and rewards competition and equality. Yet the lack of competition and equality in our economy are issues scholars take aim at the most. George (2013) wrote in his editorial, â€Å"In the United States, income inequality has escalated since the 1970s while millions of workers and their families are suffering the devastation of long-term unemployment or work that is insecure and unstable†¦.That is, the tenets of American corporate capitalism (ACC) might be in contradiction to compassionate organizing. ACC is an ideology that emphasizes, among other things, the pursuit of self-interest, competition, market exchange, consumerism, and using a profit/loss criterion to make decisions in organiz ations (George, J. 2013).† I’m pro-capitalism and I understand the views of those who are anti-capitalism. Capitalism is an economic system which allows private and corporate ownership of capital goods; investments that are controlled and determined by privately owned entities; pricing, production and distribution of goods in a competitive free market. Adam Smith is considered the Father of Capitalism and he described capitalism as a system with an invisible hand that would maintain the markets without governmentShow MoreRelatedCapitalism And Manager s Capitalism Essay800 Words   |  4 PagesJohn Bogle, in his article Democracy in corporate America, defines capitalism in two different ways, owner’s capitalism and manager’s capitalism. According to Bogle, owner’s capitalism is defined with the idea that purpose of a business or corporation is to make a profit. Manager’s capitalism, Bogle notes, is defined by William Pfaff with the idea that â€Å"the corporation came to be run to profit its managers, in complicity if not conspiracy with accountants and the ma nagers of other corporations† (BogleRead More Implications of Capitalism on Objective News Content1397 Words   |  6 PagesWhile Capitalism might first be seen as a positive influence on free and open access to information, in fact, it can also have a detrimental impact. Inaccurate news stories, sensationalized material, and manipulation through the media are all repercussions of the effects of capitalism. Capitalism’s influence in the media skews content in favour of the market, preventing the public from access to democratic, objective news content. Too often, capitalist influence dominates the media market throughRead MoreCapitalism And Managers Capitalism1598 Words   |  7 Pages2. (800 Words for Question Two) John Bogle, in his article Democracy in corporate America, defines capitalism in two different ways, owner’s capitalism and manager’s capitalism. According to Bogle, owner’s capitalism is defined with the idea that purpose of a business or corporation is to make a profit. Manager’s capitalism, Bogle notes, is defined by William Pfaff with the idea that â€Å"the corporation came to be run to profit its managers, in complicity if not conspiracy with accountants and theRead MoreAn Essay on Cause and Effect972 Words   |  4 Pagescounterparts (Shelden, Tracy Brown, 2004). Due to these changes, significant changes were implicated on child development, teaching styles and general up bringing andof children along with family lifestyles and traditional ties all around the world. Capitalism, Youth and Cultural Change Over a period of time, as the telecommunications and information technology progressed and the access to the international media became easier, and modern education became more common, the leniency towards foreign culturesRead MoreComparative Critique Of Comparative Capitalism1214 Words   |  5 PagesCOMPARATIVE CAPITALISM Case Study #4: Comparative Capitalism Florence F. Messi St Thomas University Miami Gardens, Florida Abstract The Merriam-Wester dictionary defines capitalism as an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market. (2015). However for an ideal capitalism to fully operateRead MoreSocial Media And Its Impact On Business Management1268 Words   |  6 Pagesexisted 12 years ago. These rapid innovations and a general culture of innovation are overthrowing well-entrenched incumbents and revamping the structure of a diverse array of markets. Large, successful firms that fail to adapt their products, business models, and strategies will inevitably decline at hands of small disruptive competitors. Destructive innovation, however, is not a new concept. Technological advancement has been the cornerstone of growth for most economies and particularly for the UnitedRead MoreAnalysis Of Michael Crowleys Muhammad Ali Was A Rebel1631 Words   |  7 PagesMy sister absolutely adored Michael Jordan, she wrote an essay about him and all his achievements, even sewed his name and number on the back of her shirt. When she looked at him, she saw a role model, one with a great deal of attitude, but also one who was successful, powerful, and had a dream of being the best. On the other hand, I never truly had a fascination with him, well at least not like she did. Accordingly, this allowed me to have a somewhat neutral position on Jordan and the argumentsRead MoreEssay about Sociology1492 Words   |  6 PagesSociology, the study of the process of companionship;(pg.396, Ambercrombie,Hill,Turner), is a discipline, which is not exclusively independent in and of its self, yet borrows from many other disciplines such as: history, geography, and anthropology. American sociology is fundamentally analytical and empirical; it proposes to examine the way of life of individuals in the societies amp;#8230; prefers to explain institutions and structures in terms of the behavior of individuals and the goals, mental statesRead MoreThe National Football League ( Nfl )1259 Words   |  6 PagesThe National Football League(NFL) is running one of its own games on the public, and as one the most supported non-profit organizations in American history. The NFL excels at tackling the American taxpayer. It should be of no surprise that with its religious-like following, the NFL receives the same tax-exempt status as a church, exempted under the IRS 501 (c)(6) code from paying federal taxes. The legislation puts the NFL as a non-profit trade association which it has been under since 1942. ThisRead MoreComparative Corporate Governance and Financial Goals3999 Words   |  16 PagesChapter 1 Comparative Corporate Governance and Financial Goals ï  ®Ã¢â‚¬Æ'End-of-Chapter Questions 1. Corporate goals: shareholder wealth maximization. Explain the assumptions and objectives of the shareholder wealth maximization pmodel. Answer: The Anglo-American markets have a philosophy that a firm’s objective should follow the shareholder wealth maximization (SWM) model. More specifically, the firm should strive to maximize the return to shareholders, as measured by the sum of capital gains and dividends

Aliens in This Immensity - 1633 Words

-Our sun is one of a hundred billion stars in our galaxy. Our galaxy is one of bilions of galaxies populating the universe. It would be the height of presumption to think that we are the only living thing in that enormous immensity. Werner von Braun quoted these amazing words in the San Diego Union-Tribune in 2005. Foreign; owing allegiance to another country; Strange or Unfamiliar; inconsistant or contrary. A person who is not a citizen of the county in which they subside. That is the definition of alien in Websters Dictionary. We all know aliens exist. As the United States of America, we see all kinds of different looking people everyday; whether they come from Mexico,China, England, or one of the many other countries on this planet†¦show more content†¦57% of you had heard of Area 51 or something about it and only one of you said that you believed that aliens have visited our planet earth. But Now you guys have heard alot about aliens, UFOs, area 51 and this crazy william cooper guy. Maybe you believe this maybe you dont but hear me out. A few officers were serving an arrest warrant at Coopers house on Nov 5, 2001. He came out of the house and shot an officer. Now any other circumstance of this, ya the officers would shoot back but you know maybe in the chest or somewhere else. Why would they point blank shoot William cooper in the head unless someone wanted him gone and to shut his mouth? Many people believe that Cooper was agged on to shoot that gun off just so they would have a reason to kill him, but then again, Maybe not. Milton William Cooper was just a man exposing the truth in a world full of lies. CON: Some people believe in God, others believe in evolution. Some buy into the myth of 2012, while some may have faith in the good of all mankind. I have a belief without proof. I can not prove that that exterestrail life exists or that they have been to Earth. I have an unflagging trust that their existence is real, that they have been to this planet, and that the government knows way more about their existence than the common man. -Our sun is one of a 100 billion stars in our galaxy. Our galaxy is one of bilions of galaxies populating the universe. It would be the height of presumption toShow MoreRelatedThe Mysteries of the Construction of Pyramids in Egypt571 Words   |  2 Pagesand all that heavy-duty equipment. This leads some groups of people to believe that because Egyptians were â€Å"primitive†, there is no way they could have done all the work themselves. Thus the most logical explanation as to who could have helped our helpless Egyptians had to be aliens. Aliens had traveled from afar to build these giant pyramids for whatever reason. 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People weren’t just created equal by law or by god, but created equal by looks, strength, and beauty. In this story, theRead MoreSurface: the Key to Understanding Moby-dick Essay2304 Words   |  10 Pages Surface: The Key to Understanding Moby-Dick There are many key themes and words in Herman Melvilles Moby-Dick. One of the more interesting words found repeatedly is the word surface. There are several ways to interpret this word; it is the veil under which the unknown resides, it is the dividing line between the limits of human knowledge and that which is unknowable, it is the barrier that protects the soul from falling below, and it is a finite form . The first and most easily recognizedRead MoreThe Security Of The Maritime Environment1840 Words   |  8 PagesThe fact that the United States has over 360 seaports is a common statistic that is thrown around in numerous documents and reports to emphasize the immensity of providing security in the maritime environment. 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How Does Edgar Allen Poe Create Tension in the Tell Tale...

The short story â€Å"The Tell-Tale Heart† was written by Edgar Allen Poe in the year 1843. He was born in America, January 1809 and died shortly after in October 1849. Poe spent most of his life in the United States army and only started writing literacy after his brother had died in the late 1830’s. Poe was one of the first American authors to be recognised in the genre gothic horror or simple horror. Poe’s most recurring themes were views of premature burial and reanimation of the dead in this case the beating of the old mans heart towards the end of the story. Poe’s believed inspiration for writing in this style was after his wife Virginia Clemm died shortly after their marriage. Gothic horror combines the elements of horror and romance†¦show more content†¦This in creases the tension of the story as the reader has not stated anything about the narrators sanity, however he replies with intruding question which makes the reader feel unnerved. He also continues to state about his â€Å"disease† and how it has sharpened his sense of hearing and by doing so claims that he can hear all doings in heaven and hell. The reader at this moment feels anxious towards this statement as heaven and hell are non accessible and a tension rises as we believe he is hearing these words in his own head.This is a common theme for a Gothic Horror and repeats itself through the rest of the story as the theme of madness and disease is almost always included.The theme or repetition is common in the story as it the narrator trying desperately to conceive his point through to the reader and make the reader believe him After the link is created between the bard and the reader he begins to open up to the reader the conversation progresses as he speaks about an old man. The bard then tells the reader about an object that â€Å"haunted† him.The use of the word haunted startles the reader as the narrator earlier stated he has herd thing s in heaven and hell, however he does not fear those things, so the tension increasesShow MoreRelatedAnalysis Of Edgar Allen Poe s The Cask 1563 Words   |  7 PagesLiterature 10 November, 2015 Gothic Elements in Poe’s Captivating Stories Edgar Allen Poe can be described as a master of gothic literature. Poe enjoyed incorporating the gothic theme into his stories (â€Å"The Cask† 52). The free dictionary website describes gothicism as a style in fictional literature characterized by gloomy settings, violent or grotesque action, and a mood of decay, degeneration, and decadence. Edgar Allen Poe experienced many failures and disappointments throughout the course of hisRead MoreMasque Of The Red Death By Edgar Allan Poe Analysis758 Words   |  4 PagesEdgar Allen Poe is famous for his distinct style of writing. Authors use stylistic elements to create an effect on their writing that develops a voice. Factors such as Edgars past has influenced his writing and has contributed to his style. In his literary works, Poe uses figures of speech such as irony, similar point of views, and allegory to establish his voice as an author. Figures of speech such as irony are used by Poe to create his style. In Masque of the Red Death it states, No pestilenceRead MoreHow Does Poe Create Tension and Suspense in ‘the Tell-Tale Heart’?806 Words   |  4 PagesEdgar Allen Poe (1809-1849) was a Gothic writer he wrote over 100 books and poems.’ The Tell-Tale Heart is a story where Poe uses detail, exaggeration, choice of words and the time of day to keep us reading on the edge of our seats. Those are just a few ways which makes the story a good read. When the story first opens we are dragged right into the action, when he is protesting to what we believe is a wrong doing, These words are the classic case of The lady doth protest too much and the readerRead More How is tension created in The tell tale hearts and The black cat?1972 Words   |  8 PagesHow is tension created in The tell tale hearts and The black cat? In this essay I am going to study the short stories ‘the black cat’ and ‘the tell tale heart’ written by famous writer Edgar Allen Poe and see how tension is created in the two tales. Both tales are written in a gothic horror genre and Poe’s intention for this was to chill and unsettle the reader, to make them anticipate what was going to happen next, as if it was really happening. Poe succeeds in doing this by the contentRead MoreEssay on Creating Suspense in Edgar Allen Poes The Tell-Tale Heart2319 Words   |  10 PagesCreating Suspense in Edgar Allen Poes The Tell-Tale Heart In the gothic genre there are numerous techniques the author can use to add interest and suspense to a story, such as the choice of words, the time of day and pathetic fallacy, to name but a few. In the Tell Tale- Heart Poe uses psychosis, detail, and appeal to the reader to keep us on the edge of our seats. These are just some examples of what makes the story so thrilling. The story is written in the first person in the styleRead MoreAs English Short Stories Summary2723 Words   |  11 PagesFOR STUDY FROM STORIES OF OURSELVES: THE UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS ANTHOLOGY OF SHORT STORIES IN ENGLISH FOR EXAMINATION IN JUNE AND NOVEMBER 2010, 2011 AND 2012 CONTENTS Introduction: How to use these notes 1. The Fall of the House of Usher Edgar Allen Poe 2. The Open Boat Stephen Crane 3. The Door in the Wall HG Wells 4. The People Before Maurice Shadbolt 5. A Horse and Two Goats RK Narayan 6. Journey Patricia Grace 7. To Da-Duh, In Memoriam Paule Marshall 8. Of WhiteRead MoreEssay Biography of Edgar Allan Poe3244 Words   |  13 PagesBiography of Edgar Allan Poe Edgar Allan Poe is a man who is considered to be a true American genius of our time, and by many, the personification of death. His works have been collected and celebrated for over a hundred years from this day. He was a man who’s dreary horror tales captured and frightened the minds of millions. Poe differed from most other acclaimed writers though. The readers of his work do not admire him because they fall in love with his characters or because his writing touchesRead MoreEdgar Allen Poe s Dr. Jekyll And Mr. Hyde, And The Tell Tale Heart1579 Words   |  7 Pagesgenre is unparalleled by any other single genre. 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Red Bull Free Essays

Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. We will write a custom essay sample on Red Bull or any similar topic only for you Order Now It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing’ or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull’s future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. How to cite Red Bull, Essay examples Red Bull Free Essays Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. We will write a custom essay sample on Red Bull or any similar topic only for you Order Now 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bull’s success. As the company’s slogan says, â€Å"Red Bull gives you wings†. Red Bull gave wings from the beginning and spread its wings quickly over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a clearly mind, dynamic performance and an active lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life. Therefore it is also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to supply energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of everyday life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in people’s lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bull’s target market. Red Bull can make students and workers’ mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students c oncentrate and perform well. And it provides students enough energy to the leisure time as well. It is essential for someone who works hard and pursues better performance. Sport is Red Bull’s main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) | Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1: Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) Reference: Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, ht tp://www. energyfiend. com/the-15-top-energy-drink-brands marketing management†¦. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, access at Springerlink. com. How to cite Red Bull, Papers Red Bull Free Essays Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms’ marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers. The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We will write a custom essay sample on Red Bull or any similar topic only for you Order Now We also have lots of promotion to popularize; this can be changed values and needs of each target consumer. The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers. Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â€Å"Word of mouth† strategy. How to cite Red Bull, Papers

Best Practices and Strategies free essay sample

Ex: functional, conglomerate, and divisional. For this list of practices we will use the divisional design. a. Divisional Design aka M form (the M stands for multidivisional): Is made up of separate, semi autonomous units or divisions and each division has its own goals to accomplish. 6) Culture: Refers to the set of values that helps its members understand what the organization stands for how it wants to accomplish what it wants to accomplish, and what it considers important. 7) Human Resource Strategy Implementation: Requires an understanding of undamental individual and interpersonal behavioral process. b. Individual Process: Psychological Contracts; Personality; Motivation; and Stress. c. Organizational system and Process: Understanding of the causes of stress, the process by which stress affects individuals can cope better with stress in organizational settings. d. Interpersonal Group Process: Group Behavior; Leadership; and Communication. Select one (1) the corporate strategies discussed in Chapter 4 and formulate a human resource strategy that will support the corporate strategy. We will write a custom essay sample on Best Practices and Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cost leadership strategy is one that focuses on minimizing the cost as much as possible. This strategy allows the firm to charge the lowest possible prices for its products, thereby presumably generating an overall level of revenue. A human resource strategy that will support this corporate strategy would be: a. Efficiency Ratio: keeping expenses low with earnings being high. b. Learning Curve: maintaining training and continues training of employee’s. c. Good Purchasing approach: acquiring goods or services to accomplish the goals of the firm. . Maintaining latest technology: helps maintain inventory control, which in return helps ensure products to customers. e. Strategic marketing mix to help ensure market leadership f. Superior customer service: series of activities designed to enhance the level of customer satisfaction. Competitive or above average pay, employee advancement, and employee incentivizes. g. Product leadership: concept which describes delivering state of the art products in the market. Discuss the Fruit Guys business strategy. Identify three (3) other businesses that could use the five (5) questions the Fruit Guys used to determine effectiveness and identify three (3) businesses in which the business strategy would not work well. Provide a rationale for your answer. The business strategy that the Fruit Guys uses is the defender strategy. Defender strategy: works best when a business operates in an environment with relatively little uncertainty and risk and high degree of stability. The goal of the defender is to identify for itself a relatively narrow niche in the market and then to direct a limited set of products or services at he niche. After reviewing the website of the Fruit Guys, their niche is to provide fresh â€Å"healthy brain food† as the fruit guys refer to it as such to the premises of the workplace. As healthy foods to the office â€Å"can boost productivity, improve wellness and help companies improve their bottom line†. The Fruit Guys fills thousands of business of businesses in America with seasonal fresh fruit varying from small family businesses, to major Fortune 500 companies. With their customers sharing their idea on health, and the environment, this helps bring stability to the company, while their employees bring in pride, giving high productivity levels. The five questions that the Fruit Guys have based their strategy on is: I. Have we been respectful to the people we work with employees, coworkers, and customers? II. Have we been responsible to their needs? III. Have we been realistic with them about what we can or cannot do? IV. Can we take personal responsibility for the situation? V. Are we going to be remembered positively? Three companies that could use the five questions to work for their businesses are: a) Car Dealerships (especially Used Car dealerships) b) Construction Companies c) Cleaning Company Three Companies that would not benefit from the use of the five questions are: a) Jc Penny’s b) Walmart c) BJ’S Wholesale Club (ex: Costco) My reasoning behind my choices for the use of the five questions are these companies are more hand’s on with their companies, and actually rely on word of mouth business and repeat business. Without these referrals and repeat business these companies would have to rely a lot on marketing and advertising strategies. My reasoning behind my choices for these businesses that would not benefit from the five questions is because these companies are very well expanded. With many stores in many different locations of one state and through-out many states these companies do not rely on word of mouth or repeat business. As their marketing strategies, advertising strategies, and sales are what continuously brings in repeat customer, and new customers.

Destructively Counter Striking Against Attackers - myassignmenthelp

Question: Should Private Companies And Governments Be Able To Mitigate Cyber Attack By Destructively Counter-Striking Against Attackers? Answer: Introduction It is an unanswered question whether counter attacking the hackers is just another method of ensuring that security hacks are prevented. It is observed that the IT security professionals and the lobby groups are demanding for fresh laws that would give weightage and room for the private entities to fight against the hackers. They are basically wanting to hack back at the states and corporates rather than depending upon the government to react to such attacks. It has been argued by many that the corporates should now undertake an active defence attitude which would help them fight the online security hacks. Although in the legal parlance, the same is yet to be dealt with the law part of it, yet it is construed that the same would not be considered as unethical if these private entities made efforts to halt the various hacks on their IP. It is very crucial to understand the phenomena cyber crime before heading towards safeguarding mechanisms that should be adopted by the private compan ies and the governments. A cyber crime is defined as a heinous crime wherein the information and communication technologies may be the main victim or the target of the crime and it may comprise of a single event or a number of events. Those who conduct such crimes are basically swayed by negative motivations such as thrill, profit making or vengeance. The said paper discusses about the fact whether the private companies and the government are able to fight a cyber attack by destructively counter striking against those who attack the cyber space. Unfortunately the cyber crimes are not only being conducted by the hackers but also by employees of a company past or present, as they enter the structures of the organization which otherwise they are suppose to protect. How Private Companies And Governments Be Able To Mitigate Cyber Attacks By Counter Striking The past four years has witnessed high profile cyber attacks in companies like JP Morgan Chase, Sony Pictures and Fiat Chrysler, which has toppled down the trust of the consumers as well as the staff members of the corporates so much that these companies are now drooling over spending huge amount so as to be able to improvise upon their presently active defence mechanisms against these attacks. However, the series of such attacks has been beneficial for the businesses, since they have allowed the companies to adopt a new procedure of protection against the attackers commonly known as active defence. As the name suggests it is a more aggressive methodology of fighting the crime rather than simply depending upon the age old methodology of applying pass-codes and firewalls (Sexton 2016). The owner of Black Hills Information Security, John Strand, uses such ways and means which would attract the attackers in a manner so that they would also fall into his trap or to be able to outline the steps taken by the attackers so as to be able to find out the origin of their attack. Unfortunately some of the victims use such methods which are illegitimate such as hack back against such a crime of the cyber world. As per the notion of many, even though hacking back may not be within the legal boundary, yet it becomes necessary at times to counter attack the criminals in their pattern only. After a flurry of destructive hacks, the private companies and the governments are trying to voice it back by strengthening their counter attacks thus looking more active methods so as to mitigate the threats from such cyber hacks. But ultimately, the first movers advantage with regards technological advancement rests with the attackers, wherein the lawful and political deliberations restrict t he area of counter attacks by victims. The increase in the number of cyber attacks has proved how weak the various sectors are such as the banking, retail, healthcare givers etc. Thus such attacks, eventually forced the companies to cater to such active defence methodologies. An active defence technique can be successfully used to trace hackers. One such took place in the year 2013, wherein the demonstrator has entre the cloud services which was being used by the hackers, got hold of their contact details and also was able to locate their office building with the help of GPS . However locating these criminals was easier but in spite of them stealing away millions of data and money, they have not been taken into custody and will never be. Simple reason for the same is that most law are national despite cyber crime conventions, while the internet is borderless and international by definition. (Kuchler, 2015) The fact is still debatable that whether counter-attacking the cyber criminals is acceptable and legal or not. However, the US alone, the Department of Justice names hacking back as likely illegitimate. However the same has not been defined as unlawful. It is the ethics which is guiding the hacking back. The issue here is that even if the law authorities are taking steps to punish the attackers, but the same is not deterring them from attacking further. If the judicial system is punctured due to the system in vogue, then it may not be considered vigilantism to take action against the attackers. Part of our public bond to produce and abide by government is to surrender our ordinary powers to take integrity into our control, in exchange of a more dependable and acceptable legal system. A person or entity is always entitled to defend oneself ad it does not wade off even if there is law to help him. However, the biggest risk in the hack back policy is that it may at times lead to hacking back the offender who actually was innocent simply because it is very difficult to identify the actual attacker at times. Thus even if the private companies and governments may be able to mitigate a cyber attack by counter attacking at the hackers, there still lies a possibility of counter attacking the innocent which is very devastating in nature. For instance in a DDoS attack, if one thuds out all the systems that were unsuspectingly attacked and were used to throng against ones system, the question being asked here is whether the innocent are being attacked due to the same and is it acceptable ethically. The owners of the systems may not be harmful and had no intention to act maliciously although they may be inattentive in updating their system against malicious attack. However the said type of attack against the attackers connotes that it is not important t prove a person or a group of persons guilty before one can act against a possible threat. If not done then most of the tim e the results and the outcomes may be devastating. Therefore keeping the guilt aside, one should ensure that if a person poses to be a threat then the same should be counter attackers in defence (Paganini, 2013). The critics about hack back system have questioned the mitigation policies of cyber attacks by counter attacks. As per them, the hacking back may lead to destruction of proofs which would else be available and required at the time of prosecution of the earlier stages of the attack. However the same criticism is counter attacked by the fact that it is acceptable to destroy the evidences, if that would ensure the prevention of the cyber attacks causing losses. The fact that if the private companies and government are able to mitigate the cyber risks via counter attacks, then the same if made lawful and legitimate would ensure deep rooted loss of those hackers who are involved in the IP theft. The counter attacks would lead to an increase in their cost in terms of the IP thieves thus ultimately deterring them from such a conduct. It is said by all that the government has not been able to implement laws which would help private companies safeguard themselves from such cyber attacks. However, the then US president, Barack Obama, noticed those calls in the month of March 2013, by entering into an agreement on signing the executive order that would ensure that the various government agencies would share data on the various cyber security related matters to those private entities. This order will help the entities become aware of the expected terrorization to their existing systems with the help of national intelligence. But unfortunately, the s aid arrangement will not help to vaccinate the companies who share data with the government agencies (Smith, 2013). There still lies a apprehension with regards the expected implications of allowing the private entities to counter attack. It is quite commonly used phrase the best defence is a strong offence also fits to some extent to the attacks caused by these cyber hackers. In cyber space the most apt defence is a strong defence, i.e the best solution is to defend oneself since the idea of retaliating someone else is senseless. If the hacker is being attacked back that will cause them damage too, then they would end up finding recourse into something else via the existing law prevailing and the channels of government. Hence applying a hack-back solution shows that the retaliators have not been able to understand the situation (Hutchinson, 2013). Hence it can be rightly construed that counter attack is a mere hack-back vigilantism and not any proactive policy which would help the problem to be insulated. Incidentally there lies three fold stage of defence- prevention, management of the occurrence of the attack and management of the situation. First, it states that the system should be designed in such a manner that it is safe from all ends from being attacked by any hacker. If the same is possible or done successfully, then all such attacks would be futile a preventive measures are already in place (Watkins et.al. 2016). Unfortunately, till date applications are designed but without considering security issues as a main issue to cater to. Mainly the active defence is expected to be conducted by governments. The intergovernmental co-operation will most probably act as a momentum for future developments of such active defence strategies in fields such as the exchange of intelligence. But unfortunately, in such a situation, many private entities are mistakenly construed as cyber criminals. Second, is the management of such attacks occurrence i.e. to make the staff and the others aware of the happening of such an attack which seems to be a better option than ultimate prevention. For ensuring that the attack is managed at the occurrence stage itself, various hurdles are installed. This management helps to protect the important data while such an attack is occurring. Further, it is more easy to handle the attack at this stage since prevention also may have various unmanageable loopholes unlike this stage (Rid, Buchanan, 2015). The last stage comprises of the management of the situation and the ultimate consequence of the attack. It has further two stages i.e. recovery and response. The recovery stage is an age old one wherein the organization which has been attacked tries to reinstate the entire operation to such an extent so as to construe as earlier situation. However, the second stage is a relatively newer one which calls for a more active defence strategy. If the attack is planned vigilantly with a lot of thought behind the same, then recovering from the same may become difficult. Thus the various tasks which can be categorised under the second category of response comprises of, getting hold of the correct attacker, measured counter attacks, asymmetries which discusses about what to do about the attackers which comprises of lesser number of IT assets and weaknesses and escalation which enables rating of the attack so as to decide whether the victim wishes to send a strong message o the attacker so that they are made aware for any such attacks again in future (Romanosky Goldman, 2016). Conclusion Thus on a concluding note it can be said that the cyber space is diseased by a number of attacks by these hackers. It is the fasting growing area of nuisance and the number of hackers have also been multiplying which each passing phase. The number and the type of crimes are so dangerous such as involving even luring the kids for meeting up with strangers and ultimately leading up to kidnapping and molestation that it has become a necessity to counter attack them rather than wait for the government and the law agencies to formulate laws and reinforce them. It is true that the said issue is a diplomatic one which cannot be resolved until the intervention of the government. It cannot be denied that practicality and the effectiveness are lawful alarms about hacking back. However, fi the same is legalised then the opportunities are huge. The fact that there still lies some intuitions against the hack-back method such as the risk of misidentifying the actual attacker and by mistake get hol d of an innocent person. Therefore it can be rightly said counter attacking can be used as a stop gap approach until and unless the cyber security and the law enforcement agencies are being able to find out better means to identify and punish these attackers. The said method of hack back is swinging like a pendulum between proactive policy and vigilantism. 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Available at https://www.networkworld.com/article/2199010/malware-cybercrime/is-retaliation-the-answer-to-cyber-attacks-.html (Accessed 09th May 2017) Paganini,P., (2013), The Offensive Approach to Cyber Security in Government and Private Industry, Available at https://resources.infosecinstitute.com/the-offensive-approach-to-cyber-security-in-government-and-private-industry/#gref (Accessed 09th May 2017) Rid,T., Buchanan,B., (2015), Attributing Cyber Attacks, Journal of Strategic Studies, 38(1) and (2), pp. 4-37, Available at https://sipa.columbia.edu/system/files/Cyber_Workshop_Attributing%20cyber%20attacks.pdf (Accessed 09th May 2017) Romanosky,S., Goldman, Z., (2016), Cyber Collateral Damage, Procedia Computer Science, vol.95, pp. 10-17, Available at https://ac.els-cdn.com/S1877050916324590/1-s2.0-S1877050916324590-main.pdf?_tid=b09abc7c-3544-11e7-83f5-00000aacb35eacdnat=1494395659_f0cb6430e118607b25d1dca5d65428f2 (Accessed 09th May 2017) Rid,T., Buchanan,B., (2015), Attributing Cyber Attacks, Journal of Strategic Studies, vol. 38, nos. 1-2 Smith,G., (2013), Hacking back Could Deter Chinese Cyberattacks, Available at https://www.huffingtonpost.in/entry/hacking-back-chinese-cyberattacks_n_3322247 (Accessed 09th May 2017) Sexton,M., (2016), U.K. cybersecurity strategy and active cyber defence Issues and risks, Journal of Cyber Policy, vol.1, no.2. Tsagourias,N., (2013), Cyber Attacks, Self Defence and the Problem of Attribution, Journal of Conflict and Security Law, vol.17, no.2, pp. 229-244 Waxman,M.C., (2011), Cyber Attacks and the Use of Force, The Yale Journal of International Law, vol.36, pp. 421-459. Available at https://digitalcommons.law.yale.edu/cgi/viewcontent.cgi?article=1403context=yjil (Accessed 09th May 2017) Watkins,LA., Hurley, J.S., Xie, S., Yang, T., (2016), Enhancing Cybersecurity by Defeating the Attack Lifecycle: Using Mobile Device Resource Usage Patterns to Detect Unauthentic Mobile Applications, Journal of Information Warfare, vol.15, no.3, pp. 35-45