The Importance Of Cross Cultural Differences Play

In today’s society, cross-cultural differences play a key role in shaping who we are as an individual, or so we tend to think. The proceeding study was conducted by Matisyohu Weisenberg and Zahava Caspi from the psychology department at Bar-Ilan University, Ramat-Gan, Israel, 1989. The topic of the study was pain during childbirth and its focus was to investigate, quantify, and compare the pain rating, pain behavior, coping style, and extroversion, of women during three separate stages as well as determine if the results were affected by sociocultural family of origin and education level (Weisenberg et al., 1989). The researchers attempted to measure pain rating during the following stages of childbirth: (1) after the complete dilation of the cervix; (2) when the mother was instructed to push; (3) right after the child had left the mother (Weisenberg et al., 1989). Numerical data was obtained from each of the women at the start of each stages via a one hundred-point scale; zero meaning that there was no pain and one hundred meaning that the pain was excruciating. The start of each of the three stages was determined by the birth-giving assistant on duty (Weisenberg et al., 1989). The researchers also observed and measured the mothers pain behavior during the process (paying attention to screaming, clenching, hair pulling, ect...) using sixteen separate categories on a zero to four scale; zero meaning that the expected behavior is non-existent, and four meaning that theShow MoreRelatedThe Impact Of Culture On International Marketing Communication1486 Words   |  6 PagesSUMMARY Cultural factors have long been known to impact the communication and success capability of competition in conducting worldwide business. The objective of this report is to recognize the importance of cultural factors occurring in marketing communications. 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